The Rising Trend: Amazon FBA Sellers Diversifying Supply Chains to Vietnam

Amid escalating U.S.–China trade tensions, many U.S. businesses and Amazon FBA sellers are actively seeking alternative sourcing destinations outside of China. Vietnam has emerged as a strategic production and sourcing hub, thanks to its competitive costs, growing manufacturing capacity, and advantageous geographic location.

Why Amazon Sellers Choose Sourcing from Vietnam

1. Rapidly growing manufacturing capacity

Vietnam has become a strong production hub in industries highly relevant to Amazon FBA sellers: textiles, footwear, household goods, wooden furniture, pet products, and light electronics. These categories align perfectly with consumer demand in the U.S. and Europe.

2. Competitive costs

Labor costs in Vietnam are approximately 30–40% lower than in China, allowing sellers to optimize pricing and improve profit margins.

3. Trade advantages

Vietnam is part of major free trade agreements (CPTPP, EVFTA, RCEP…), giving exporters access to preferential tariffs in key global markets, particularly the U.S.

4. Strategic location

Bordering China, Vietnam can easily import raw materials and components, finalize production domestically, and then export to the U.S. This is a major advantage for supply chain diversification.

Supply Chain Diversification Trend Among Amazon Sellers

Reports from Wayfindr and Forceget Logistics highlight that:

• Vietnam is considered a reliable sourcing destination for Amazon sellers.

• Thailand, Indonesia, and India are also gaining attention, but Vietnam stands out with cost efficiency, political stability, and an expanding manufacturing ecosystem.

This proves that sourcing from Vietnam is more than just a short-term solution to avoid tariffs – it has become a long-term supply chain strategy for Amazon FBA sellers.

Challenges When Sourcing in Vietnam

• Logistics infrastructure and customs procedures are improving, but not yet at China’s level.

• Smaller production scale compared to China, making it harder to handle very large orders immediately.

• Limited domestic raw material supply chain (especially textiles and electronics).

• Strict U.S. origin verification requirements to prevent illegal “transshipment” from China.

The Role of DLS GLOBAL in Amazon FBA Supply Chains

As a global logistics provider, DLS GLOBAL delivers end-to-end solutions for shipping directly from Vietnam to Amazon fulfillment centers in the U.S. and Europe.

• Supporting Amazon FBA exports from Vietnam, optimizing both cost and lead time.

• Connecting Vietnamese manufacturers with Amazon sellers worldwide.

• Providing full supply chain solutions, allowing sellers to focus on product development and brand growth.

With DLS GLOBAL, Amazon sellers can diversify their supply chain (supply chain diversification), reduce risks from China, and maximize Vietnam’s competitive advantages in manufacturing and sourcing.

Conclusion

👉 The trend of sourcing from Vietnam among Amazon FBA sellers is a natural response to global trade uncertainties.
👉 Vietnam is quickly becoming a “rising star” in the global supply chain, particularly in consumer goods and cross-border eCommerce.
👉 With DLS GLOBAL as your trusted logistics partner – offering shipping from Vietnam to Amazon warehouses and comprehensive supply chain solutions – your business can confidently expand into the U.S. and international markets with a sustainable and cost-efficient supply chain.